Has a global model finally started learning from “China-exclusive” strategies? Recently, the all-new Audi Q5L long-wheelbase edition for the Chinese market was spotted domestically, with numerous netizens sharing spy shots online—some even revealing completely uncamouflaged units with fully exposed interiors. However, alongside these sightings, many have noted stylistic similarities between this new generation and SAIC Audi’s China-specific Q6. Could this cast a shadow over the Q5L’s domestic launch?
Design: Bold and Sporty
As seen in official previews, the Q5L retains its large front grille opening, spanning from the main grille to the lower intake and airflow curtains. Notably, the spotted units feature an all-black finish with premium piano black lacquer—a high-maintenance choice prone to scratches but undeniably striking when new.
Sporty accents define every angle:
- Front splitter extensions
- Flared wheel arches
- Aggressive side skirts
Black anti-scratch trim, mirror caps, and roof rails amplify the athletic vibe. Interestingly, door handles appear optional: buyers can choose between semi-flush or traditional mechanical styles—a savvy move given Chinese consumers’ exacting tastes.
Styling Nuances & Lighting
A silver-chromed variant spotted on streets avoids looking dated thanks to matte-finished (not glossy) metal trim, serving as subtle highlights. The rear reveals a distinctive touch: second-gen digital OLED taillights sit not on the tailgate but on an extended rear spoiler. While aerodynamic gains may be minimal, dynamic lighting signatures ensure dramatic visibility.
Cabin: Tech-Forward Luxury
Interiors mirror the global SQ5’s layout (material differences aside). Key highlights:
- Steering wheel: Three-spoke, flat-bottomed design with perforated grips, touch-sensitive haptic controls, and refined chrome/piano black accents—balancing responsiveness and tactile precision.
- Dashboard: Curved 11.9-inch driver display + 14.5-inch central OLED touchscreen angled optimally for reach and visibility.
- Passenger UX: A 10.9-inch entertainment screen with “smart anti-glare” (primarily to avoid distracting the driver, akin to older Japanese philosophies).
- Ambience: Strategic ambient lighting along window sills, console seams, and cupholders avoids glare while elevating premium vibes—a signature Audi luxury differentiator.
Comfort & Features
SQ5 versions showcase sculpted sport seats with integrated headrests and enhanced lateral/ lumbar support. Though thigh extensions fall short of “zero-gravity” benchmarks like Avatr 11’s, available perks include:
- Multi-point massage seats
- B&O 3D surround sound
- 9-stage dimmable panoramic sunroof
These elevate perceived luxury despite not leading in tactile comfort.
Tech & Driving: The Big Questions
ADAS suspense: While Huawei’s Qiankun-assisted driving is confirmed (and dual-lidar setups feature on the China-made A5L), it’s unclear if the flagship Q5L SUV will gain hardware/software upgrades—critical for competing against EVs and Huawei-backed rivals.
Powertrain & Chassis
Engine:
- Confirmed: 150kW low-tune EA888 Evo5 2.0T
- Expected: 200kW high-tune variant
- Transmission: 7-speed S-tronic wet dual-clutch
- Hybrid twist: Adds HDI full-domain intelligent hybrid tech; PTG electric motor assists startup, propulsion, and low-speed EV driving.
*(Note: V6 models remain import-only via SQ5)*
Suspension:
- Front/rear five-link independent suspension
- Future upgrades: Progressive steering + FSD adaptive dampers
- Wildcard: Will air suspension make it to China builds?
The Takeaway
Audi seems to blend global DNA with localized pragmatism. The Q5L’s success hinges on whether its tech and comfort resonate with Chinese buyers—and if its “glocal” recipe outshines purebred China-exclusives. One thing’s certain: the uncamouflaged sightings signal launch readiness. Now we wait to see if the substance matches the style.